mercator's CRM and Loyalty Solution Helping Airlines Create Measurable Value
16 Sep 2011
Demand for mercator's CRM & Loyalty solution, CRIS, continues to grow as airlines across the globe seek out ways to optimise business performance.
DUBAI, UAE - September 2011 - As airlines seek out new ways to profit in the ever changing landscape of air travel - mercator's customer relationship management solution CRIS, is helping carriers across the globe to effectively manage their loyalty programs and deliver measurable value to their bottom line.
With airline profits constantly being throttled by an ever-changing economic landscape of rising fuel costs and environmental regulations - loyalty programs are being strategically deployed to optimise business performance and gain market advantage. CRIS is the technology underpinning innovation and productivity gains within the loyalty landscape of many airlines world-wide.
Not only is CRIS used by Emirates to manage its award-winning frequent flyer programme, Skywards, with a membership of 6,198,885 - CRIS is also used to manage the customer loyalty programs for other carriers including: Air Astana, Air Nigeria, Air Niugini, Cyprus Airways and Jet Airways. In total, CRIS supports a collective membership network of more than 16 million across its customer base.
Airlines are migrating from their existing technology and adopting CRIS to manage their reward schemes. SriLankan Airlines, the national airline of Sri Lanka, was the latest carrier to switch from a competing product to CRIS for its frequent flyer program, FlySmiles.
This year marks the tenth year that Philippine Airlines have been managing Mabuhay Miles using CRIS; while Kuwait Airways have just recently signed.
Hamad Abdullatif Al-Falah, Chief Executive Officer, Kuwait Airways said "We have adopted mercator's CRIS to positively impact near-term sales and long-term business growth. We are looking to achieve true brand loyalty and customer advocacy from our frequent flyer program, Oasis Club. We will know we are on the right path when customers display a high relative attitude toward our brand exhibited through repurchase behavior."
Duncan Alexander, Vice President, mercator said "The continued success of CRIS in the highly competitive market is due to the system's enhanced capabilities. CRIS enables customer relationship management and loyalty programs to be managed in a single integrated system. The solution also provides airlines with intelligence based on a complete, holistic view of their customers. This insight is being used for decision-making that is enabling airlines to differentiate themselves from the competition; and better respond to the needs of their own customers."
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