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PRESS RELEASES


2010 - February
MERCATOR'S OPERATIONAL SAFETY SOLUTION KEEPS FLYING HIGH

Dubai, U.A.E., 8th March 2010 - Mercator's operational safety solution, Sentinel, is continuing to experience high demand across the globe with a number of new contracts being signed recently.

Air Canada, Brussels Airlines, Insel Air, Royal Netherland Air Force, Surinam Airways, and Scandinavian Airlines have all adopted and expanded their use of Mercator's Sentinel product to help them effectively manage safety in their organisation.

Sentinel is an advanced safety information and reporting solution which monitors airline safety data, enabling users to pinpoint potential areas of concern quickly and accurately.  It captures safety-related data efficiently - information is entered into the system as incident reports - which can include everything from the seemingly trivial through to full emergency situations - and analyses this accumulated information to helps detect patterns and trends which are significant or may become significant. The results can be transmitted reliably and in real time to safety specialists within an organisation, guiding them in creating and adopting preventative strategies and targeting resources appropriately.

Duncan Alexander, Vice President, Sales and Market Development, Mercator said: "We are delighted to provide our solutions and support to an ever expanding range of airline customers. Safety is always a top priority for airlines these partnerships illustrate our customers' belief in Mercator's product development strategy and vision."
 
In Europe, Brussels Airlines (May 2009), Surinam Airways (October 2009) and the Royal Netherland Air Force (in January 2010), all recently expanded their use of Sentinel, which is capable of recording safety incident reports from various areas of the organisation to become their entire corporate safety management system. This allows airlines' corporate safety managers to have a central repository of safety incidents.

In the Americas, Air Canada selected Sentinel and migrated across from its previous use of a product called WinBASIS in September 2009. In the same region more recently Insel Air selected Sentinel for their Flight Safety information management. Insel Air International B.V. is a Curacao-based airline, privately-owned and operating scheduled services linking a dozen destinations in Aruba, Bonaire, Brazil, the Dominican Republic, Haiti, St. Maarten, Surinam, the United Sates (Houston, Miami and New York) and Venezuela from Curacao's Hato Airport.

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2010 - February
MERCATOR BRINGS INNOVATIVE PRODUCT TO TRADE SHOW

Dubai, U.A.E., 22nd February, 2010: Mercator, the Dubai-based business technology provider, will attend and exhibit at Flight Global's Loyalty 2010 event which will be held later this week.

In its second year, "Loyalty", which will take place at the Mandarin Oriental Hotel in Kuala Lumpur on Tuesday and Wednesday, is the only dedicated conference with a focus on frequent-flyer and loyalty programmes.  It provides a forum to discuss industry best practices and an opportunity for delegates to network with experts from leading airlines, partners, and suppliers.

Mercator has been involved in this event since its inception and along with other airlines, the company recognises that in order to gain market share and sustain profitability in today's fiercely competitive and economically demanding environment, it must develop new ways to manage its customer relationships to maximise loyalty, satisfaction, and ultimately revenues.

Mercator aims to help airlines differentiate themselves from their competition, evaluate opportunities to invest in initiatives with a high return and respond to the business needs and aims of their customers.

Duncan Alexander, Mercator's Vice President, Sales and Market Development, said: "By taking steps to apply a truly consumer-centric approach to customer relationship management (CRM) airlines will be better positioned to both attract and retain high-value customers.

"Our product, CRIS, will analyse data, and provide airlines with the ability to use customer information, not only to differentiate service levels based on customer value, but also to drive crucial operational decisions. The aim is that the loyalty programme becomes a platform for achieving both near-term operational efficiency and long-term relationship management and growth."

CRIS, developed by Mercator in Dubai, has been designed to effectively manage customer relationship and frequent flier programmes in a single integrated system. The loyalty solution is versatile and flexible and can also be used for non-aviation businesses. Recently the solution was implemented at Etisalat, the U.A.E.'s largest telecommunications provider. Other CRIS customers include: Philippine Airlines, Air Astana, Emirates Airline, Virgin Nigeria, Kuwait Airways, Air Nuigini and Cyprus Airways. - ends

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2010 - February
MERCATOR PROVIDES IT INFRASTRUCTURE FOR LATEST PREMIER INN

Dubai, U.A.E., 14th February 2010 - Mercator, the award-winning business technology provider, has completed its third project with Premier Inn in Dubai.

Premier Inn Hotels LLC, an Emirates Group joint venture with Whitbread, officially opened its newest hotel today opposite Emirates Terminal 3 at Dubai International Airport.  Premier Inn now operates three hotels in Dubai, this latest one adding to the existing hotels at Dubai Investments Park and Silicon Oasis.

Mercator used experience from projects it completed on the previous two Dubai Premier Inn properties as a foundation to create the deliverables for the latest hotel. The physical work involved in building the infrastructure remained the same, but the lessons learned previously were useful in accelerating the project and providing significant efficiency gains and cost reductions.

To ensure hotel guests staying for business and leisure alike have access to the very best connectivity, the Mercator team was challenged with the design and installation of crucial IT infrastructure. This included the provision of both wired and wireless access points - no fewer than twenty wireless access points on each floor - to ensure Wi-Fi coverage throughout the hotel.  This affords Premier Inn guests the convenience of reliable internet access and enables them to use laptops computers, not just in the 281 bedrooms, but wherever they are in the hotel. This service is provided to guests free of charge.

Another essential element of the project was for Mercator to install Opera Property Management System - an electronic door locking system using KABA-SAFLOK door lock software.  This allows the hotel staff to create and delete access keys on the system, smoothing the check-in process and allowing guests trouble-free entry into their room.

On the opening of the latest hotel, Patrick Naef, Head of Mercator said: "We are pleased to have worked on this, the third Premier Inn property for which we have supplied the IT infrastructure.  The optimised business systems we created and provided were tailored with the overall guest experience in mind.  Once again the Mercator team worked efficiently and with great skill and commitment to ensure the project was completed on time."

Darroch Crawford, Managing Director of Premier Inn in the Middle East said "I am delighted with the high quality of service provided by Mercator, who have delivered each project on time and on budget, despite a very tight timescale. It was absolutely the right choice to select Mercator for this project and I look forward to working with them on our future sites in Abu Dhabi and throughout the region."

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