|MERCATOR SAYS 'BIENVENIDO' TO AEROMEXICO
DUBAI, U.A.E., 22nd September 2010 - Mercator, a Dubai-based global leader in business technology solutions for the airline and transportation industry, has spread its wings further across the globe this month, implementing its loyalty solutions CRIS (Customer Relationship Information System) and CASA (Customer Affairs and Service Audit) in Latin America with Aeromexico.
Aeromexico and its subsidiary, Aeromexico Connect, together operate more than 500 daily flights. Mercator's CRIS solution will be used worldwide to manage Club Premier, Aeromexico's award winning loyalty programme, as well as its Club Premier Corporativo and Salon Premier schemes. Introduced in 1992, Club Premier was the first Frequent Flyer Programme to be introduced in Latin America and it now has more than two million members.
Mercator's CRIS product will optimise the airline's loyalty services and enhance the overall customer experience. It will also reduce costs and improve communications with customers. In addition, the CASA solution will allow Aeromexico to raise customer loyalty as the airline becomes more customer focussed and creates rewards to ensure their continued business with the airline. The migration of Aeromexico's loyalty system to Mercator's solution is part of its continuous improvement strategy to provide high quality products and services.
After the recent contract signing in Mexico City by Patrick Naef, Head of Mercator and Ricardo Sanchez Baker, CFO, Aeromexico, Patrick said: "This partnership is very significant for us, as Aeromexico is our launch customer for both our CRIS and CASA products in Latin America. We really want to help airlines differentiate themselves from the competition and respond to the needs of their own customers by empowering them with a complete view of the customer."
Jeremy Rabe, Director of Club Premier, Aeromexico said: "We are always looking for ways to provide a superior customer experience at every touch point. Having a state-of-the-art loyalty solution is one of many steps we are taking towards this goal. The implementation of CRIS will allow us to enhance our customer knowledge, implement more frequent promotions and increase our speed in handling customer requests."
CRIS, created and developed by Mercator' dedicated team in Dubai, has been designed to effectively manage customer relationship and frequent flier programmes in a single integrated system. The loyalty solution is versatile and flexible and can also be used for non-aviation businesses. Recently the solution was implemented at Etisalat, the U.A.E.'s largest telecommunications provider.
About Grupo Aeromexico
Grupo Aeromexico is comprised of four different affiliates: Aeromexico, Mexico's largest transcontinental airline, Aeromexico Connect, charter airline Aeromexico Travel and EMA, the Group's airline maintenance company. Its fleet includes 777, 767, 737, and MD80 aircraft and next generation Embraer 145 and 190 aircraft. Grupo Aeromexico operates its main hub out of Terminal 2 at the Mexico City International Airport. The Group operates over 500 daily flights to different destinations in Mexico, the United States, Central and South America, and Europe and Asia.
Aeromexico is a founding member of SkyTeam, the global airline alliance partnering 13 members which celebrates its 10th anniversary this year. SkyTeam offers its passengers mileage accrual and redemption benefits, global flights and connections with one single check-in process for the entire flight. The alliance serves its more than 393 million annual passengers through its worldwide system that includes more than 13,000 daily flights to 884 destinations in 169 countries.