Farelogix Product Overview
The airline industry has never faced a greater challenge to quickly adapt to a changing world. Pressure to differentiate your product offering, the urgent need to cut costs and streamline operations, dominate your daily decision-making. In order to face these challenges, the rules of the game must change.
Distribution is a key component of any airline's success but it is usually not managed well or not fully understood. The internet, GDS full content agreements, and a huge range of "point" solutions has complicated matters. Costs are out of control while revenues are being impacted because of poor practices. mercator has teamed with Farelogix, a best-in-breed supplier, so our airline customers can make use of innovation and efficiency. Farelogix provides a platform and functionality for direct distribution (non-GDS) channel control and optimisation, including the capability for custom content delivery and merchandising. Immediate Cost Savings
Farelogix offers suppliers significantly lower-cost, higher-value direct distribution technology, which results in immediate cost savings. Farelogix direct connections offer all standard reservation, booking and ticketing functionality, delivered for a price point that averages 75% less than traditional GDS distribution costs. Custom Content and Channel Control
Farelogix direct connections are typically customised to offer value-added features requested by individual airlines and their customers. Through integration, airlines make these special functions (or content, or fares) available only to preferred TMC or corporate accounts - or only through certain sales channels. This provides the airlines with unprecedented levels of channel control as well as new opportunities for custom content delivery. Farelogix offers functionality comparable to that of legacy GDS systems, plus additional value added features, customisable to individual airlines, at an unmatched price point. Business benefits | Facilitates the effective management of traditional GDS distribution costs | | Empowers the airline to improve contractual and commercial terms with GDS' | | Establishes a direct business relationship with corporate buyers and travel management companies (B2B) | | Provides deployment and process efficiencies due to web-based technology | | Fast track transition for travel agents due to intuitive presentation layer | | Less resources required to analyse bookings and tickets |
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