Mercator Blog

How Airlines Can Become Players in the Platform Economy

The disruptive power of the platform economy has redefined the business landscape over the last decade. We’ve seen companies like Amazon, Alibaba, and Uber build multi-billion dollar platforms, and they continue to grow. The airline industry, however, has experienced the disruptive impact of the platform economy.

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Topics: Aviation

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6 Things You Should Know About (StB) Cargo

Last year’s Global Shipper’s Survey showed the air cargo industry received an average score of 7 out of 10. Not bad, but it also means the industry can improve across the board, from customer satisfaction to partner cooperation. IATA took the score to heart and launched the Simplifying the Business (StB) for Cargo initiative. This industry transformation program aims

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Topics: Aviation, Cargo

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When Pricing Strategy and Overall Airline Strategy Are in Sync

Every strategy expert advocates a holistic formation of strategy, resulting in the integration of operations, commercial, pricing, and branding. Each function is linked and inter-dependent, and so every decision must be aligned with an overall consistent customer positioning within the chosen marketplace.

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Topics: Aviation, Revenue Management

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How Evolving Distribution Models Connect Airlines to Customers at a Greater Level

How does a business connect with its customers? It goes back to an old marketing paradigm: "People don't want to buy a quarter-inch drill. They want a quarter-inch hole." In other words, it’s not about the product; it’s about getting to the outcome, faster, easier, and cheaper than before.

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Topics: Aviation

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Mobile Apps: Creating Unrivaled Airline Customer Experiences

“Do you have an app?” Chances are, if you’re a business owner (or even working in business), you’ve heard this question in the last year. Apps are the cornerstone of the mobile experience. Companies across all industries have created their own apps to offer their services in faster, more convenient ways. In short, they want to create a better customer

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Topics: Aviation, Customer Experience

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Taking Air Cargo e-Commerce to the Next Level

  The good news: the global B2C e-commerce sector is expected to hit 2.3 trillion USD globally by 2017. The bad news: today’s air cargo industry isn’t exactly ready to handle this growth. And it won’t be stopping anytime soon. The industry must reinvent itself to face the challenges of the new e-landscape. This means learning to collaborate and innovate, especially when it comes to faster, smarter technology. So what options are available for air cargo carriers? What bottlenecks does the industry currently face and need to overcome?

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Topics: Aviation, Cargo

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