Mercator Blog

Offline and Online: The Customer Experience Merger Airlines Need

  From Virgin Atlantic’s fully connected Boeing 787s to Qantas’ VR headsets, airlines have been embracing digital transformation. Many of these moves have been the right choice. For airlines, going digital is no longer a mystery, but rather something they are learning to navigate.

By

Reading time:

Topics: Aviation, Customer Experience

Read this post

How They See It: 4 Things Air Cargo Leaders Are Saying About Innovation

Air cargo carriers are operating in an industry that transports $6.8 trillion worth of goods annually. Competition is fierce, margins are slim, and there’s no time to wait for change. The industry needs to make that change happen now.

By

Reading time:

Topics: Aviation, Cargo

Read this post

Third-Party Services: The Next Growth Opportunity for Airlines

Organic growth is v ery limited in mature air travel markets. In fact, most U.S. airlines faced unit revenue declines in 2016 as capacity outstripped demand in many markets. The largest U.S. airlines have embraced “capacity discipline” to keep unit revenue in check – increasing capacity in 2017 at 1-2% and shrinking in sectors experiencing limited demand growth. Acquisitions are of course, another vehicle for airline growth. The U.S. market has seen tremendous M&A activity over the past decade. In fact, it is now commonly believed that anti-trust officials would block further acquisitions by any of the four carriers that now represent 80% of domestic capacity (American Airlines, United Airlines, Delta Airlines, and Southwest Airlines).

By

Reading time:

Topics: Aviation, Revenue Management

Read this post

Skyscanner’s Vision for Airline Distribution: What It Is and What It Means for the Industry

By 2020, digital travel sales worldwide are expected to reach $817 billion, with online travel agencies taking up a big piece of that pie. Overall, roughly 33% of leisure tourists prefer online travel sites like Expedia for airline ticket booking, and 53% of corporate tourists opt for such third-party sites.

By

Reading time:

Topics: Aviation, Distribution

Read this post

Developing an Airline Innovation Culture: 4 Tips for Success

Every business emphasizes innovation. For the airline industry, which operates on slim margins, successful innovation is even more critical to staying profitable and ahead of the competition.

By

Reading time:

Topics: Aviation

Read this post

4 Strategies for Mastering the Digital Imperative for Air Cargo

In every industry, from energy, to construction, to finance, the digital innovation is pushing forward at an incredible pace. That’s why 86% of all CEOs believe digital transformation will play a key role in their market. The air cargo industry is no different.

By

Reading time:

Topics: Aviation, Cargo

Read this post