Mercator Blog

Lara Hadjetian

As Content & Communications Manager, Lara has a decade-plus of experience focused on providing PR counsel and leading marketing communications campaigns for multi-national and independent agencies, in addition to corporate, non-profit and government clients on a global level. Leveraging her expertise in editorial and marketing content development, media relations, creative ideation, public relations, and internal communications, Lara works to ensure that Mercator’s marketing initiatives and brand presence are resonant and effective by developing content-rich communications strategies for audience outreach and creating industry-leading content.

Recent Posts

What Airbnb Trips Means for Airlines

Airbnb announced in November the launch of Airbnb Trips, the new platform that aims to provide users with a complete travel experience. Dinner reservations, outdoor activities, and of course, accommodations, users will be able to book almost everything for their vacation within Trips.

By

Reading time:

Topics: Aviation

Read this post

How Airlines Can Tap Into The Emotion Of Customer Experience

Are price and convenience the two biggest factors for customers when it comes to flying? Possibly, but there’s certainly more to it than that. There are also airline loyalty programs, although those have inconsistent numbers and not everyone flies enough

By

Reading time:

Topics: Aviation, Customer Experience

Read this post

Social Airlines: Leveraging Social Media into Everyday Customer Interactions

Creating a seamless customer experience is a top priority for every airline. And social media can help fill in technological gaps by providing real-time updates, promotional channels, and customer service. Nevertheless, social media management is still a widely misunderstood concept. Many people believe tweeting and posting on Facebook is all it takes. Just like other aspects of marketing, you need a strategy to ensure you’re getting the desired results.

By

Reading time:

Topics: Aviation, Customer Experience

Read this post

IATA WFS 2016: Five Takeaways for Airline Finance Executives

Last week, airline finance executives gathered from around the world at the IATA World Financial Symposium in Singapore to hear industry experts and peers share knowledge and best practices to support sustained airline financial health. Key themes included airline retailing, enterprise and financial risk management, FinTech, and simplicity as the key to cost efficiency. Here are our top takeaways:

By
Read this post

Mercator Clients Top the FTE Airline Passenger Experience Power List 2016

  Future Travel Experience, an online media company that analyzes the end-to-end passenger experience, recently came out with its Airline Passenger Experience Power List for the year 2016. The list was designed to honor employees at specific airlines who have led enhancements in the customer experience with great service and excellent use of technology.

By

Reading time:

Topics: Aviation, Customer Experience

Read this post

Predictable Disruption: Why Airlines Need to be Proactive to Spot the Next Wave

Predicting future disruptions is a game-changer for industries in the 21st century, especially airlines. The cost (and size) of technology is shrinking while output is expanding at a rapid rate. This increase in productivity opens new doors to revolutionary levels of efficiency, comfort, and sales.

By

Reading time:

Topics: Aviation

Read this post