Mercator Blog

Lara Hadjetian

As Content & Communications Manager, Lara has a decade-plus of experience focused on providing PR counsel and leading marketing communications campaigns for multi-national and independent agencies, in addition to corporate, non-profit and government clients on a global level. Leveraging her expertise in editorial and marketing content development, media relations, creative ideation, public relations, and internal communications, Lara works to ensure that Mercator’s marketing initiatives and brand presence are resonant and effective by developing content-rich communications strategies for audience outreach and creating industry-leading content.

Recent Posts

Elevate Your Airline Marketing Game: 5 Trends for 2017 and Beyond

Despite political, economic, and security concerns, airlines have been doing quite well recently. The industry is enjoying highly profitable years (in 2016, net profits were $35.6 billion overall). Also, 2016 was the second safest year in air travel history.

By

Reading time:

Topics: Aviation

Read this post

Offline and Online: The Customer Experience Merger Airlines Need

From Virgin Atlantic’s fully connected Boeing 787s to Qantas’ VR headsets, airlines have been embracing digital transformation. Many of these moves have been the right choice. For airlines, going digital is no longer a mystery, but rather something they are learning to navigate.

By

Reading time:

Topics: Aviation, Customer Experience

Read this post

Delivering a Tailored Experience to Airline Customers

Did you know the average American spends an average 11 hours a day with electronic media? From radio to smartphones to television, people are always connected. For companies, this exposure is a huge opportunity to present a unified brand image to gain new business. Airlines can do the same.

By

Reading time:

Topics: Aviation, Customer Experience

Read this post

Unlocking Total Customer Value: Are Airlines Missing the Point of Loyalty?

In 1981, American Airlines launched AAdvantage—the world’s first airline mileage program. The goal: build loyalty by offering customers a way to accumulate points and get free flights. While this is still the main purpose, frequent flyer programs have morphed into something much more complicated.

By

Reading time:

Topics: Aviation, Customer Experience

Read this post

What Airbnb Trips Means for Airlines

Airbnb announced in November the launch of Airbnb Trips, the new platform that aims to provide users with a complete travel experience. Dinner reservations, outdoor activities, and of course, accommodations, users will be able to book almost everything for their vacation within Trips.

By

Reading time:

Topics: Aviation

Read this post

How Airlines Can Tap Into The Emotion Of Customer Experience

Are price and convenience the two biggest factors for customers when it comes to flying? Possibly, but there’s certainly more to it than that. There are also airline loyalty programs, although those have inconsistent numbers and not everyone flies enough

By

Reading time:

Topics: Aviation, Customer Experience

Read this post