Mercator Blog

How Air Cargo Customer Demands Are Transforming the Final Mile

Air cargo plays a major role in the global economy. In 2016 alone, $6.4 trillion worth of goods were shipped via the skies, making up 35% of world trade by value. From getting vaccines to hospitals to shipping auto parts to manufacturers to delivering goods to households, we depend on the efficiency of air cargo and e-commerce.

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Topics: Aviation, Cargo

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Is Machine Learning the Future of Airline Revenue Management?

Great airline revenue management analysts are an invaluable asset to airlines. The 5+% increase in revenue attributed to a sophisticated revenue management system can be difficult to achieve without well-trained and highly experienced analysts who can properly use the system and intervene when appropriate. This means that, potentially, groups of 50 individuals could be responsible for $1-$2 billion in incremental earnings per year at each of the larger airlines – accounting for $20-$40 million per analyst.  (These guys deserve a raise).

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Topics: Aviation, Revenue Management

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Tech Innovation Remains a Driving Force for Differentiation at JetBlue

Innovation in the airline industry has come a long way. There was a time, not so long ago, when having seatback TVs on planes seemed too ambitious and making a call from 30,000 feet from the ground was an impossible idea. Now we complain when WiFi is down.

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Topics: Aviation

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How to Boost the Productivity of Your Airline's Revenue Management Team

Is your airline’s revenue management team “productive”? Are your revenue management analysts overworked or spinning their wheels? How do you measure productivity in revenue management? 

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Topics: Aviation, Revenue Management

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Paperless Air Cargo: Achieving the 100% e-AWB Adoption Vision

IATA’s April report shows that Electronic Air Waybill (e-AWB) penetration has breached the 50% mark. That means that 730,000 e-AWBs have been processed during the last month to reach 50.7%––a 1.3% increase from March.

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Topics: Aviation, Cargo

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Capturing the Value of Unified Airline Technology Platforms

Technology continues to change the way customers interact with airlines. Although investment in IT infrastructure has increased significantly over the last few years, many airlines remain behind the curve. This has created opportunities for online companies like Google (via Flights) and Expedia to disrupt traditional business models and erode traditional market share. Airlines need to find ways to keep up and harness the power of digital technologies to aggressively defend their position and capitalize on new revenue opportunities.

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Topics: Aviation

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