Mercator Blog

4 Common Airline Revenue Management Roadblocks and How to Avoid Them

What’s the latest innovation in airline revenue management? What new algorithms or models are offered by vendors to help improve revenue forecasting or optimization - or better estimate price elasticity - or increase revenue integrity? Are you missing out?

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Topics: Aviation, Revenue Management

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Elevate Your Airline Marketing Game: 5 Trends for 2017 and Beyond

Despite political, economic, and security concerns, airlines have been doing quite well recently. The industry is enjoying highly profitable years (in 2016, net profits were $35.6 billion overall). Also, 2016 was the second safest year in air travel history.

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Topics: Aviation

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Machine Learning in Air Cargo: 3 Potential Applications

Let’s imagine an air cargo warehouse that runs on its own with minimal human monitoring. Stock inputs would be captured with drone-fitted cameras and machine learning algorithms. Having this type of “smart-warehouse” isn’t that far off in future. We are on the verge of using the next evolution of artificial intelligence for air cargo supply chain management. Machine learning will enable the intelligent value chain. Read on to learn more about machine learning and the implications it has for the air cargo industry.

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Topics: Aviation, Cargo

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Airline Revenue Management Strategy 101: It's All About Alignment

Revenue management has been long been touted as a strategic tool but what exactly is the “strategy” that is being referred to?  When it was initially introduced, the airlines which invested in revenue management technology pursued a quantitative and analytical approach that differentiated them from airlines with simpler pricing. But are “analytical” and “quantitative” still defined as a “strategy” that differentiates an airline from its competitors?

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Topics: Aviation, Revenue Management

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API-First: What It Means for Airlines and Why It Matters

An Application Programming Interface (API) is a set of routines, protocols, and tools for building software applications. It’s typically used to expose a specialized function that can be consumed by other applications. Online stores, for example, use APIs to allow buyers to enter in their payment information.

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Topics: Aviation

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Customer Spotlight: 3 Ways Swiss WorldCargo is Driving Innovation Through Agility

The emergence and rapid rise of e-commerce has brought with it a surge in demand for big data and logistics. In October 2016, the freight tonne (FTK) terms for air cargo traffic grew by 8.2%. This was the highest increase recorded since February 2015, when the closure of West Coast US seaports gave the industry a boost.

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Topics: Aviation, Cargo

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