Mercator Blog

Delivering a Tailored Experience to Airline Customers

Did you know the average American spends an average 11 hours a day with electronic media? From radio to smartphones to television, people are always connected. For companies, this exposure is a huge opportunity to present a unified brand image to gain new business. Airlines can do the same.

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Topics: Aviation, Customer Experience

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Developing Competition-Driven Dynamic Airline Pricing

Dynamic pricing must incorporate a competitive view. Many times, for example, a weak competitor will engage in “stealth” pricing, introducing lower fares for very short periods of time to gain a pricing advantage “under the radar,” not easily detected by most pricers. A fully optimized pricing strategy monitors competitor pricing on a real-time basis and responds “accordingly.”

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Topics: Aviation, Revenue Management

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Embracing the Next Wave of Air Cargo Innovation

Last year the air cargo industry shipped 52 million tons of goods with a total value of US $6.8 trillion. As the volume of air cargo shipments increases, the movement of goods via air is becoming increasingly important for the health of the world economy. A more efficient air cargo ecosystem

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Topics: Aviation, Cargo

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Redefining Airline Customer Experience: 5 Examples to Inspire Your Brand

“Personalization” is the buzz word in travel marketing today. The goal is to connect with the individual traveler and offer a tailored experience. As McKinsey notes, "This issue of relevance in our era of instant gratification is particularly pronounced because consumers are bombarded with messages, most of which are off target. Personalization

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Topics: Aviation, Customer Experience

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5 Essentials for Airline CIOs to Navigate 2017

From VR entertainment on Qantas flights to automatic check-ins with JetBlue, the airline industry is evolving at a rapid pace. With such advancements, customer expectations are rising. In an industry where margins are slim, there’s no time to waste. Airlines need to make the necessary changes now in order to stay competitive for tomorrow.

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Topics: Aviation

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Airline Revenue Management: Maximizing Customer Experience Through Demand Management

Revenue management is not just about higher fares. Some view revenue management as a zero-sum game pitting spreadsheet-armed analysts against unsuspecting customers, where airlines develop complex algorithms to get as much out of passengers as possible.

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